The desire for a cool pair of kicks isn’t gender exclusive, contrary to what male-dominated sneaker culture might lead you to believe. Yet female sneakerheads traditionally haven’t had as many options as men do. Nike is on a mission to Adidas NMD Mujer change all that: Last year, the brand tapped the International Girl Crew—a group of designers and influencers that includes model Paloma Elsesser and WAH Nails founder Sharmadean Reid—to reenvision the company’s retro Cortez style. The shoe went on sale in August and was available in three color options. Now an all-female team of 14 designers, hailing Nike Air Presto Mujer from nine different countries, has created the 1 Reimagined lineup. The collection— 10 variations on Nike’s classic Air Force 1 and Air Jordan silhouettes—features high-fashion details, like corset lacing and velvet lining. All 10 come in a proprietary off-white shade to emphasize the design elements. For Julie Igarashi, vice president and creative director of Nike Women, the question was “How do you take these icons within sneaker culture and reimagine them for a style chameleon?” Nike Air Max Tavas Femme She pictures the customer as a Fashion Week denizen, though the styles work just as well for WNBA star Kelsey Plum (seen Nike Air Max 90 Femme here with some of the designers). “We obsess over the performance needs of the athlete,” Igarashi says, “whether that’s someone playing on the NBA court or somebody who is on her feet for 10 hours on end.” Choosing London as their HQ, the women had five short weeks to complete the project. “We bonded pretty quickly,” says Georgina James, Nike’s senior creative director of women’s footwear. “We created a set of rules to work by: ‘Stay chill; be honest; leave your egos at the door; have fun.’” (Solid tenets for any workplace.) Though the process was lightning fast, James notes, “That didn’t mean working Nike Air Max 90 Hombre 24/7.” They people-watched for inspiration, explored the city’s galleries, and bonded over dinner, wine, and Nike Air Max 95 Femme pedicures in their off-hours. The crew has been in an ongoing group text ever since. True to their on-court origins, the shoes are even better in motion, says Nike’s materials design director, Marie Crow. She points to the backless Lover AF1 style as an example: “Underneath the perforation, there’s a metallic layer. And when you move, you see a spark.” Jumpman? More like Jumpwoman.Even if you have no desire to live a fitness-oriented lifestyle — i.e., sacrifice your free time to frequent gym sessions and sacrifice your favorite foods in the name of calorie counting — there are plenty of good reasons to stay in decent shape besides having a six-pack. Chief among them is long-term health and mobility. If you don’t protect Nike Air Max 90 Mujer Rosa your body now, you may well regret it years down the road, when nagging injuries and life-threatening health Nike Roshe Run Homme complications can have a major, irreversible impact on your wellbeing. Thankfully, you don’t have to go it alone — this 19-lecture course taught by Kelly Starrett will help you do Adidas Hamburg Womens the work. It includes lessons on the fundamentals of mobility exercises, how to sit better, how to sleep better, how to run properly, and how to eliminate inefficiencies and bad form when you work out. With this knowledge and motivation under your belt, you’ll ensure your health and safety for years to come.
|Free forum by Nabble||Edit this page|