nd not compromise on-court or off-court? I

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nd not compromise on-court or off-court? I

It’s been about a year since Jerry Lorenzo confirmed a Fear of God x Nike collaboration and we’ve seen a selection of teasers float around surrounding the offering’s footwear and apparel choices. Back in September the leaks and additional rumors were put to rest as Nike Air Max 2017 Femme Fear of God unveiled Nike Air Max 270 Mujer the lookbook for its sixth collection Nike Air Max 2017 Womens – starring seasoned actor Jared Leto – with some of Nike Roshe Run Femme the expected pieces sprinkled into the styles. And now the full unveiling is heCould you walk us through the Fear of God basketball footwear timeline?It was sort of a self-fulfilling prophecy. Modernizing that old LA Gear-look that we did for main line and kind of celebrating the Celtics of ‘86, you know. Black Adidas ZX Flux Femme sneakers Nike Air Presto Donne with white laces and whatnot. With Nike, the conversation started maybe Adidas Deerupt Womens two-and-a-half to three years ago. We knew interest was there on both ends and we’re just trying to find the right platform that made the most sense. We landed on basketball and the ask of Nike was to tell a 360 story around basketball; the lifestyle of basketball from off-court to on-court through apparel and footwear.

My challenge Adidas NMD Femme to Nike was in order to Adidas Ultra Boost Womens tell the story the right way, we’ve got Adidas NMD Femme to propose something new. I think one of the things that Nike – I don’t want to say Nike was struggling with – wanted to see was their basketball shoes transcend performance the way they did back in the ’80s and ’90s.And some would say that may be something they’re lacking with newer models being so performance driven.So you look at all the basketball Nike Air Max 97 Dames silhouettes Nike Roshe Run Womens on court in the ’80s and ’90s, they transcended perfectly to the street culture Adidas Superstar Femme and off-court use. You can see a little bit of a shift now where most of the performance shoes that guys wear are from that era. They’re not necessarily wearing today’s shoes off-court, but they’re obviously wearing them on-court.

So my challenge to Nike was ‘hey, I think your design lines are beautiful and the innovation is the Nike Air Max 90 Femme best in the world, but I want to propose changing the shape of the Nike Air Max Vision Donne sneaker and the silhouette of the sneaker. If we were to do this, I’d want to build it around my shape.’ If you get a chance to hold the shoe in your hand you’ll see that the design is all in the last, the shape and the silhouette of the shoe. The design lines can change but it’s that toe box that’s different; it’s the line from the top of your Adidas Arkyn Womens foot to the toe. Nike Air Max 95 Mujer That’s where my proposition comes into Nike Roshe Run Damen playThe color and styling with the collection and www.alejandraperez.es proportion and all that kind of stuff kind of comes easy to me. The question was how do we take this shape and make it playable? How do we take this shape and put it against the best innovation and engineering in the world around sport, and not compromise on-court or off-court? I feel like if you’re making a performance Nike Roshe Run Femme shoe, you’ve got to compromise how it looks off-court. Or if you’re Nike Air Max 95 Mens making a shoe in Italy strictly for fashion you gotta compromise its abilities.