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Nike Nike Air Max 90 Femme Grise stock closed down 3.2% Tuesday, a sign investors were wary of the uproar. But plenty of Nike customers also took to social media to defend Nike and Kaepernick. The NFL protests have long been a divisive issue, Nike Roshe Run Femme Rosa an episode in so-called culture wars, and they have frequently drawn the ire of President Trump, who has bashed the protesting players on multiple occasions. Beyond the repulsion or inspiration Nike just sparked in its customer base, the move is likely to curry favor with another key constituency for the sports giant: the players. The NFL Players Association, the labor organization representing the players, has fought the league multiple times over its members' right to protest. In July, the NFLPA filed a grievance against the Adidas Gazelle Womens league, insisting that the anti-kneeling policy infringes on players' rights. The NFLPA tweeted a fist and 100 emoji, saluting Nike's new campaign with Kaepernick shortly after the news broke. At least 200 NFL players have taken a knee during the national anthem, following Kaepernick's lead after he chose Asics Gel lyte 5 Femme to kneel in protest of violence against people of color. Others have locked arms during the anthem in a show of solidarity. While individual players did not comment on Nike's decision to tap Kaepernick for its new campaign, it's likely the vast majority would support the move, as the support from the NFLPA indicates. Therefore, the new Nike campaign isn't just a move that aligns with a social justice movement and fans of Kaepernick and the players' right to protest, it's also likely to ingratiate the brand with the players, Asics Gel lyte 3 Homme making it easier for Nike to attract big-name endorsements, the lifeblood of sports marketing.Plank called Trump a "real asset for the country," citing his business experience and business-friendly policies. Plank was immediately confronted with a backlash of his own making as fans threatened to boycott the brand. Adidas ZX Flux Womens NBA star point guard Stephen Curry of the Golden State Warriors and Under Armour's marquee star, pushed back against Plank, saying that Trump was an asset if you take off the last two letters from the word. Actor and retired professional wrestler Dwayne "The Rock" Johnson expressed a similar sentiment. Plank and Adidas ZX 750 Womens Under Armour were eventually forced to issue a statement distancing the company from Trump that instead embraced diversity and Under Armour's core values. That summer, Plank stepped down from a Trump advisory board Nike Air Max 1 Homme Bleu and his association with Trump was one of many issues that plagued the brand that year. Under Armour stock lost 50% in 2017, and Plank's statements didn't help the company's struggles to cross over and become a streetwear brand, or to build a meaningful basketball brand around Curry. Nike, meanwhile, seems to Nike Roshe Run Homme understand that at least some of its customer base is likely to approve of its support of Kaepernick. According to research firm NPD, two thirds of Nike's customers are under 34, and 45% are younger than 25, and younger Americans tend to lean further to the left politically and empathize with social justice causes.